Social media strategy
Etched
Boosted social media engagement over the course of 3 months by creating targeted social media campaigns for holistic wellness brand Etched. Responsibilities included managing social media schedules and producing original video and photo content for the startup.
(Social Media Director, 2020)
Now @myenergytherapist
Her Campus KU
Doubled social media following, engagement, and in person membership by implementing consistent branding, strategy and team structure for online women’s magazine. Directed team of 20 content creators to streamline content creation and oversaw brand partnerships with Garnier, Skintimate, Bondi Sands and more.
(Social Media Director, 2017-2019)
@hercampusku
KU School of Journalism
Produced original photo, video and graphic content for school’s social media accounts to meet identified goals of recruitment and fundraising. Created a variety of recurring social media video series to increase student engagement.
(Social Media Director, 2020)
@kujschool
Express U, Express Inc.
Created original content for social media and oversaw the execution of on-campus tactics to capture a target market of young professionals for one of the largest fashion apparel brands in the U.S.
(Senior Brand Ambassador for EXPRESS U 2018-19)
#ExpressU
content creation for social
on-campus engagement
