I’ve always been obsessed with the small parts that create a larger, more beautiful whole. What started as childhood rebellion, stealing my parents' camcorder to master iMovie, evolved into a career dedicated to the architecture of storytelling. I fell in love with production in my hometown of Kansas City, discovering that my real talent lay in helping others find their voice, while handling the "controlled chaos" behind the scenes.

After moving West, I spent time at agencies like Anomaly and Ralph Creative, producing global campaigns for brands like HOKA and Apple TV+. Those high-stakes environments honed my producer mindset, but also sparked a fascination with the systems that make great creative possible.

Most recently, as the Founding Director of Production & Operations at ALYRA, I’ve shifted my focus to building the operational infrastructure that allows teams to scale. By designing custom Notion ecosystems and managing distributed teams of 10+, I’ve bridged the gap between creative roots and technical execution, scaling our flagship partner by 725% without ever losing the heart of the story.

I’m excited for what’s to come, and promise never to forget that girl who wanted to tell stories with her whole heart.

xLaura

Let’s talk about creating something grand together at laura.p.richey@gmail.com